Team/Affiliates

Javeed Anwar (JAMcomm)

An experienced marketing and commercially driven individual with an eye for operational detail. With over 25 years’ experience in the hotel/hospitality sector, previous roles have included big brands, starting with Forte Hotels and includes Macdonald Hotels and Millennium Hotels and start up brands Sleeperz Hotels and Cityroomz.

Managed multi-million-pound marketing budgets (and much smaller budgets at Sleeperz Hotels), managed sales and marketing teams, launched new build hotels, and utilised all aspects of brand development, revenue management, and operational acumen to delivery successful hotel businesses.

Having grown Sleeperz Hotels/Cityroomz from a start-up to a profitable business through to successful exit and transitioning the business to a new ownership team.  Having also worked on several freelance projects, It was now time to set up JAMcomm, an opportunity to work with like mined affiliates to offer a range of services that reflect my years of experience in the hotel and travel sector.

Implementing and managing class leading software/commercial partners for hotel operations , revenue management, reputation management and understand employee engagement.

Hands on business operations approach, working closely with Hotel General Managers and Heads of Departments to deliver the best guest experience and meet revenue targets.

Get in touch and ‘lets talk hotels’.

Lucie Ford (Roar Image)

With 25 years of extensive experience in hospitality branding, Lucie has worked across a multitude of segments, ranging from boutique hotels to luxury resorts.

Lucie has collaborated with renowned hospitality brands and hotel management companies, offering comprehensive design services in various capacities. Her work includes creating branding for new openings, evolving brand identities for hotel repositionings, and executing targeted campaigns to drive revenue. Lucie's approach is characterized by a deep understanding of market positioning and consumer insights, ensuring that each project not only captivates visually but also achieves strong financial returns.

 Clive Ricketts (SpikeyCurve)

At SpikeyCurve, we craft high-impact social media strategies and content that elevate luxury brands, hotels, and premium lifestyle businesses. With expertise in engaging reels, dynamic event coverage, and compelling brand storytelling, we create content that turns heads and attract customers.

Our services include bespoke social media management, influencer collaborations, and consultancy, helping brands amplify their presence and drive measurable results. Whether showcasing exclusive experiences, boosting bookings, or positioning your brand as a market leader, we ensure your digital presence stands out.

From immersive event coverage to strategic content that sparks engagement, we bring brands to life online.

Let’s make your brand unforgettable so get in touch today.